How to Build Brand Presence through Social Media

Tapping the vast audience of the social Web is a low-cost way to catapult a small-business brand into the global arena. Building your brand via social media allows you to develop new (and strengthen existing) relationships, which often leads to everything from brand awareness, loyalty and word-of-mouth marketing. While perhaps initially daunting, the trick is to break the process into manageable pieces. From creating your online destinations to connecting with influencers, this workshop will provide information on building your brand and boosting your business through social media.